Google Search Essay Sample free essay sample

Google is a drama on the word googol. A googol is a really big figure that 1 followed by 100 nothings. There isn’t a googol of anything in the existence. Not stars. non dust atoms. non atoms. Google’s usage of the term reflects the company’s mission to form the immense. apparently infinite sum of information available on the web. Google`s mission consists in forming the information in the universe and to do it universally accessible and utile. It has submitted official incorporation documents in California on September 4. 1998. Before the official corporation. Larry and Sergey had met at Stanford and collaborate on a hunt engine for the college’s waiters that called â€Å"BackRub† . They have decided to develop the hunt engine and renamed their creative activity â€Å"Google† . After holding invented trade name of this company they were supported with their first $ 100. 000 investing cheque. and established an office in a garage in Menlo Park . Google foremost of all is known all over the universe as an Internet hunt engine. In add-on. It provides a immense set of Internet merchandises and services. Card games Google. Earth Google. Video Google. Images Google. Gmail. News Google. Phone Google. Calendar Google. Google Groups. Google Translate. and Google Books. All merchandises which are produced by Google Company. Products and services to usersThe chief undertaking of their engineerings is to happen the information and aid people to implement the program. The hunt should be more intelligent and fast. For illustration. if we enter the question [ Jaguar ] . the system itself needs to understand that we are looking for a auto. non the images of animate beings. I do non reason that a Google browser today 100 % fits this description. nevertheless. they are seeking to develop new engineerings that can accurately find what people want to seek on the web. They are seeking to do their merchandises work intuitively and leting to users portion paperss with contacts in Gmail. without copying them. and unfastened check on our Android phone. selected the Chrome browser on our computing machine. All this means that their merchandises have to simplify the user experience. enabling us to make what we like to pass clip with the household. relax in nature. t o paint or to form a party. They are still far from ideal. but is actively traveling towards perfect. Merchandises and services They offer a assortment of tools to increase the efficiency of concern in the web. every bit good as exterior of it. These plans are used in their company and many other organisations around the universe. The broad scope of their promotional plans. from simple text advertizement and stoping with a full media advertizement. helps organisations find clients and do money on the content of web resources. In add-on. they offer tools for cloud computer science. leting to increase the profitableness and productiveness of organisations. Huge attempt for the webTheir merchandises allow us to do the Internet better and thereby increase our opportunities on the web. Chrome and Android are faster and more convenient on-line experience. They besides provide the construct of unfastened webs and to take portion in assorted undertakings aimed at the development of web ecosystem and the farther development of the Internet. Ever since Google came on the scene. the Network has undergone cardinal alterations. There are merely one changeless – their religion in the limitless possibilities of the Internet. Google Analytics Google Analytics non merely allows us step gross revenues and transitions. but besides gives us accurate penetrations into how visitants use our site. how they arrived on our site. and how we can maintain them coming back. Enterprise-class web analytics Analysis ToolsGoogle Analytics is built on a powerful. easy to utilize. describing platform. so we can make up ones mind what data we want to see and custom-make our studies. with merely a few chinks. Contented Analytics Content studies help us clear up which parts of our web site are executing good. which pages are most popular so. as a consequence of this we can make a better experience for our clients Social Analytics The web is a societal topographic point and Google Analytics measures success of our societal media plans. We can analyse how visitants communicate with sharing characteristics on our site ( like the Google +1 button ) and prosecute with our content across societal platforms. Mobile Analytics Google Analytics helps us mensurate the impact of Mobile on our concern. Additionally. if we build nomadic applications Google Analytics offers Software Development Kits for IOS and Android so we can mensurate how people use our application. Conversion Analytics Finding out how many clients we are pulling. how much we are selling and how users are prosecuting with our site with Google Analytics’ scope of analysis characteristics. Ad AnalyticsMake the most of your advertisement by larning how good your societal. nomadic. hunt and show ads are working. Associate your website activity to your selling runs to acquire the complete image and better your advertisement public presentation. S. W. O. T Analysis and Finance One of the most popular ways in order to try to better the corporate scheme of a company is the S. W. O. T analysis. More significantly. S. W. O. T analysis is utile tool that helps the companies to measure the Strengths. Weaknesses. Opportunities and Threats. Furthermore. S. W. O. T analysis is used by most organisations in doing decisive strategic determinations that helps them to progress and to be sustainable in the long term. Nevertheless. S. W. O. T analysis aid companies to derive penetrations and think of possible solutions to bing or possible jobs. Equally far as S. W. O. T analysis. Google can hold of import strengths. failings which are internal. whilst benefiting from the chances and affected negatively by menaces in the external environment. To be more precise. Google use a simple hunt engine which every user can hold an easy and fast entree. derive utile information and there is good organisation of information. This hunt engine understands precisely what you mean and g ives you what you want instantly. The hunt engine is the major strength of Google. Ten old ages after set uping Google. the company had 105 billion and placed it the 5th place on the United States stock market. Specifically. merely Exxon Mobile. General Electric. Microsoft and AT A ; T Telecoms Company are in forepart of Google every bit far as the market capitalisation. StrengthsFirst. Strengths are the features of a company that give it an advantage over other companies and are considered chiefly internal. Failings Failings are the necessary factors in order to turn to to run a company with success and are considered chiefly internal. OpportunitiesOpportunities are of critical importance in order to better the public presentation of the company in the environment. hence make the concern to hold greater profitableness. Opportunities are considered largely external. Menaces Menaces are external elements in the concern environment and there is a direct nexus between the company and these elements because affect the company by doing serious jobs and problems. It is of great importance for the company to pull off to command the menaces in the best manner.Rivals Google has a sustainable competitory advantage. This competitory advantage is its hunt engine. so it has the possibility to vie its rivals. To be more precise. there are eight rivals which create serious competition for Google and impact it negatively. Competitive advantage is the strategic advantage that a company has over its rival entities in the competitory environment. A company by accomplishing competitory advantage has better concern environment. First. Apple is one of the most serious and powerful rivals of Google. Furthermore. Microsoft dominates in the IT industry and is a serious rival for Google. Besides. Yahoo is equal serious rival for Google with Microsoft. In more item. Yahoo has a assortment of merchandises in subdivisions such as electronic mail. Messenger. News. Search and Analytics services. Decision There is clear grounds to demo that Google’s concern scheme is so realistic and principle. The company has shown that they are capable of ruling all the associated concerns and activities on the cyberspace. They have besides added more value to their trade name name with all the strategic acquisitions they embarked upon since 2001. If there was a possibility something was traveling in the market of information engineering ; there is least chance that Google will fall in or neglect. Even if they were to neglect. it will make a large harm in the information engineering industry market which will be hard to make it once more by any company. Further to this. Google’s concern scheme has been accepted worldwide by the people through their services which they show. Mentions 1. World Wide Web. evolution-seo. co. United Kingdom ( 2013 ) The history of Google. [ on-line ] Available at: hypertext transfer protocol: //www. evolution-seo. co. uk/history-of-google. html # ixzz1saRgAQVZ [ Accessed: 4 Jan 2013 ] . 2. World Wide Web. Google. com ( 2013 ) Google Analytics. [ on-line ] Available at: hypertext transfer protocol: //www. Google. com/intl/en/analytics/features/index [ Accessed: 4 Jan 2013 ] . 3. retailindustry. about. com ( 2013 ) Retail Industry. [ online ]Available at: hypertext transfer protocol: //retailindustry. about. com/od/topusretailcompanies/p/googleprofile [ Accessed: 5 Jan 2013 ] . 4. World Wide Web. marketing91. com ( 2013 ) Google S. W. O. T Analysis. [ on-line ] Available at: hypertext transfer protocol: //www. marketing91. com/google-swot-analysis/ # more-2223 [ Accessed: 7 Jan 2013 ] .